1 out of 5
PROBLEM STATEMENT: Give a concise description of the problem.
  • Time Management: Difficulty in effectively managing time and prioritizing tasks.
  • Communication Challenges: Issues in effective communication within teams or with customers.
  • Productivity and Efficiency: Struggles to maximize productivity and efficiency in work or personal life.
  • Customer Service: Problems related to providing satisfactory customer service or support.
  • Cost Management: Challenges in controlling costs or optimizing expenses.
  • Decision-Making: Difficulties in making informed decisions or solving complex problems.
  • Access to Information: Issues related to finding and accessing relevant information easily.
  • Health and Wellness: Problems related to physical or mental well-being.
  • Technical Support: Troubles with technology-related issues or lack of technical support.
  • Sustainability and Environmental Impact: Concerns regarding environmental sustainability and reducing ecological footprint.
  • Project Management: Challenges in planning, organizing, and executing projects effectively.
  • Data Security and Privacy: Concerns about safeguarding sensitive information and protecting privacy.
  • Marketing and Advertising: Difficulties in reaching and engaging target audiences effectively.
  • Work-Life Balance: Struggles to maintain a healthy balance between work and personal life.
  • Education and Skill Development: Issues related to acquiring or improving knowledge and skills.
  • Accessible and Inclusive Solutions: Challenges in providing solutions that are accessible and inclusive for all users.
  • Collaboration and Teamwork: Problems in collaborating and working effectively within teams.
  • Financial Planning: Difficulties in budgeting, financial forecasting, and long-term financial planning.
  • Logistics and Supply Chain Management: Challenges in managing and optimizing the movement of goods and resources.
  • Innovation and Creativity: Obstacles to fostering innovation and cultivating creative thinking.
  • Travel and Transportation: Problems related to travel arrangements, transportation options, or commuting.
  • Personal Security and Safety: Concerns regarding personal safety and security in various contexts.
  • Social Impact and Responsibility: Issues related to positively impacting society and fulfilling social responsibilities.
  • Change Management: Challenges in managing and adapting to organizational or personal change.
  • Diversity and Inclusion: Struggles in promoting and embracing diversity and inclusivity in various contexts.
MARKET DEMAND: Is it a problem actively sought after or not?
  • I have no idea if anyone is looking for a solution to this problem
  • I know at least 3 anecdotes of people I know that would love a solution
  • Someone has offered me money to help solve this problem
  • I found several threads online with hundreds of people complaining about this and seeking a solution.
  • I have data that shows that people are already paying a ton of money to avoid this problem and my solution will be more effective and one-tenth the cost.
  • There are solutions out there that are incredibly hard to find and practically no one knows they exist.
Paste or type any notes that describe your idea here.
2 out of 5
TARGET CUSTOMER SEGMENT(S) The specific group(s) or demographic that the idea caters to.
Select Age
  • Children (under 18)
  • 18-24
  • 25-34
  • 35-44
  • 45-54
  • 55-64
  • 65 and older
Select Gender
  • Male
  • Female
  • Non-binary
Select Income Level
  • Low Income
  • Middle Income
  • High Income
Select Education Level
  • Less Educated
  • Primary Education
  • At least a bachelors degree
MARKET DEMAND: Understanding the size of the target market and the level of competition. MARKET SIZE


Add more details about your market to improve your score.
3 out of 5
UNIQUE SELLING POINTS (USPS): The key differentiators or advantages of the solution.
Select Advantages
  • Competitive Pricing: Offering a more affordable price compared to competitors.
  • Superior Quality: Providing a higher level of quality and craftsmanship.
  • Enhanced Functionality: Offering additional features or functionalities that competitors lack.
  • Customization Options: Allowing customers to personalize or customize the solution to their specific needs.
  • User-Friendly Interface: Providing an intuitive and easy-to-use interface for a seamless user experience.
  • Time-Saving Efficiency: Helping customers save time and streamline their processes.
  • Exceptional Customer Service: Offering outstanding customer support and assistance.
  • Innovative Technology: Utilizing cutting-edge technology or advanced innovations.
  • Scalability and Flexibility: Accommodating growth and easily adapting to changing needs.
  • Eco-Friendly and Sustainable: Prioritizing environmental responsibility and sustainability.
  • Seamless Integration: Compatibility and integration with existing systems or tools.
  • Unique Design Aesthetics: Presenting a visually appealing and distinctive design.
  • Exclusive Partnerships: Collaborating with renowned brands or establishing exclusive partnerships.
  • Trusted Security Measures: Ensuring robust security features and data protection.
  • Rapid Deployment: Providing quick and efficient implementation or deployment processes.
  • Comprehensive Reporting and Analytics: Offering in-depth insights and analytics for data-driven decision-making.
  • Mobile Accessibility: Enabling access and functionality through mobile devices.
  • Social Impact: Making a positive difference in society or supporting charitable causes.
  • Regulatory Compliance: Ensuring compliance with industry regulations and standards.
  • Proven Track Record: Demonstrating a successful track record or positive customer testimonials.
  • Seamless Integration: Compatibility and integration with existing systems or tools.
  • Gamification Elements: Incorporating game-like elements to enhance user engagement.
  • AI-Powered Automation: Leveraging artificial intelligence to automate processes and improve efficiency.
  • Quick and Responsive Support: Offering prompt and reliable support channels.
  • Long-Term Cost Savings: Providing long-term cost savings or return on investment.
Tell us more about the USPs of your idea.
4 out of 5
REVENUE STREAMS: Identify the various sources of income for the idea. What business category does the idea fall under?
Select Category
  • E-commerce (Physical Goods)
  • Software as a Service (Saas)
  • Professional Services
  • Manufacturing
  • Hospitality(Hotels, Restaurants, etc.)
  • Retail
  • Consulting
  • Subcription-Based Service
  • Franchise
  • Advertising and Marketing Agencies


Please elaborate on your revenue and business model.
5 out of 5
IDENTIFIED RISKS & MITIGATION STRATEGIES: Key risks associated with the idea, and how users plan to mitigate or overcome those risks.
Select Category
  • Lack of Market Demand: (Building a product or service that doesn't solve a significant problem or meet a real market need, resulting in a lack of customer demand.)

  • Insufficient Capital: (Running out of funds before achieving profitability or sustainable revenue streams, leading to financial difficulties and inability to sustain operations.)

  • Poor Management and Leadership: (Inadequate management skills, lack of experience, or leadership issues that result in ineffective decision-making, misaligned strategies, or inability to adapt to market changes.)

  • Strong Competition: (Facing intense competition and being unable to differentiate or offer a unique value proposition that attracts customers away from established competitors.)

  • Ineffective Business Model: (Choosing a flawed or unsustainable business model that doesn't generate sufficient revenue, monetization challenges, or inability to achieve profitability.)

  • Inadequate Marketing and Sales: (Failing to effectively reach target customers, insufficient marketing efforts, or inability to convert leads into customers due to poor sales strategies or execution.)

  • Product or Technology Issues: (Developing a product or technology that is flawed, not scalable, or lacks the required functionality to meet customer needs or expectations.)

  • Operational Problems: (Inefficient operational processes, lack of scalability, poor supply chain management, or inability to meet production or service delivery demands.)

  • Team Problems: (Issues within the startup team, including co-founder disputes, lack of talent or key expertise, high employee turnover, or poor team dynamics.)

  • Ignoring Customer Feedback: (Failing to listen to customer feedback, disregarding user needs, or being resistant to making necessary product or service improvements based on customer insights.)

How do you plan to mitigate these issues? Add any insights about risks and opportunities that you haven’t added anywhere yet.

Here is your